The Strategic Position of Apple Assignment Example | Topics and Well Written Essays - 3250 words

The Strategic Position of Apple - Assignment Example It is evidently clear from the discussion that the major objective of the Apple Company has been to add a new phase of technology to the era. Apple is ranked as third in terms of producing mobile phones in a global context. The company also sells various sorts of third-party compatible products that include iPad, iPod and iPhone comprising accessories and software via retail outlets or online stores. The company thereafter sells its products to the customers as well as big or small business houses. The company has been identified to generate annual revenue of about US$ 182 billion. Moreover, the company supplies applications through App Store, iBooks Store, and iTunes Store among others. In order to enlarge and expand the business capacity, the company continued to invent as well as deliver new products with innovative specifications. Recently, Apple has launched a new handset i.e. Apple iPhone 6 or 6+ in the market with different innovative features. Apple iPhone 6 is power efficien t with HD quality display. The company provides a high quality of electronic products with efficiency. The phone undertakes certain features such as fast and unmatched wireless technology and superior quality of Wi-Fi. It gets connected to every network widely. All these factors enabled in fast accessing of iPhone 6. Apple’s strategy to enlarge its business goal is unmatched. The company develops as well as enhances its designs in relation to hardware and operating systems, application of software to add new and exclusive electronic items and accessories among others. Moreover, the factors provided the customers to utilize the products with an ease. The applications, as well as the advanced techniques present in the smartphone of the company, are identified as safe in terms of utility. This criterion attracts the customers towards the iPhones that the company has launched.