Persuasion Techniques For Tourism Website -Myassignmenthelp.Com

Question: Discuss About The Persuasion Techniques For Tourism Website? Answer: Introduction The purpose of this essay is to analyze a travel website considering the websites user-friendliness and design. The chosen travel website for this essay is thomascook.in. This is an India based travel website. The factors that will be considered for reviewing this website are the organizational goals of the website, design, opportunities of communication, mode of providing services, communication and management of the website (Stouffer, Stouffer Fink, 2013). Planning The thomascook.in website aims to serve as the travel partner of the tourist rather than the travel agency. The website offers the travel enthusiasts with the best possible deals. In order to make the tour memorable the thomascook.in website provides customized deals ("Buy Online - Holidays, Forex, Visa, Flights, Hotels - Thomas Cook", 2018). (refer to appendix 1) Yes, the website thomascook.in definitely aligns itself the operations branding and the integrated communication plan of the organization. Regarding the integrated communication marketing plan it stands extremely in position in persuading the people to believe that they provide the cheapest rate and best deals (Krcher, 2013). All the sections in the site are provided with proper sub sections such as the Holiday section will provide with different varieties of holiday segments available. The flight section provides all the relevant information regarding the flight booking and the hotel section provides information and aids in hotel booking. The information in the website is well organised providing easy access for the users. Eye-catching pictures are incorporated in the thomascook.in website depicting the perfect holiday destinations, which also gives the website an aesthetic rich value. The website lacks the key word rich content. The layout of the website is consistent and continuous providing easy access to the users (Ibrahim, Shiratuddin Wong, 2013). The thomascook.in website is well acquainted with mobiles and desktop browsers. The website is well supported in both the mobile and browsers. The website runs in equal precision with both the mobile and desktop browsers. Integration The Contact Us section of the website provides easy access to the customers to the customer support team. The section provides an online help line number for assistance. The website also comprises of the Feedback section. There is also an option for the asking further assistance if the customers queries are not met. The website thomascook.in properly integrates itself with outside resources as well. The website gives the users information about the temperatures and weather conditions of the place he/ she is planning to visit. Such information aids the users to plan another location visit if that particular place is unsuitable for them (Glickman, 2014). (refer to appendix 2) Delivery The layout of the website is simpler. The Home section presents the eye-catching offers that are available. A section in the home page enables the user to budget plan their vacation. All the sections in the website are well organized. The picturesque provided in the websites regarding the deals and destinations are easy to understand (Curty Zhang, 2013). The website has its privacy policies. The website contains no grammatical errors. The sentences are well-constructed in order to catch the users attention. The website provides customized section for different travelling categories. The Holiday section of the website provides categories of holiday planning that an individual can wish. There are categories for International holidays, Weekend holidays, Gateway holidays, Couple destination. Management The analysis of the website suggests that the website is updated regularly and is well maintained. Links of the website is available in many review websites, which increases the website traffic to some extent. Certain keywords drive traffic to this website such as euro to inr, thomas cook india are some of the keyword (Dickinger Stangl, 2013). Most of the information available in the website are well explained without broken links. As per the result from the Alexa tool, The global rank of Thomas Cook in the month of February 2018 is 37,342 and daily page views in the month of December, 2017 was 2.84 and the daily traffic on the website is 4:20. The maximum percentage of visitors is from India (Hung, Hu Lee, 2013). Conclusion In conclusion, it can be said that the Thomas Cook website provides easy access of information to the users and serves the users with lucrative deals. The holiday packages in the websites are appropriately customized. Although the Thomas Cook website provides easy access of information and is simpler but certain modifications can be incorporated in the site to attract more users. The theme colour of the website can be made more vibrant rather than the pale white colour. Other than this, the communication system can be upgraded as the helpline number remains open for 12 hours a day. Options for more precise query posting can be made available in the website. The website lacks proper key words. The website can start providing holiday suggestion as per the users request. This may attract more number of users in the website. References Buy Online - Holidays, Forex, Visa, Flights, Hotels - Thomas Cook. (2018).Thomascook.in. Management 18 February 2018, from https://www.thomascook.in/ Curty, R. G., Zhang, P. (2013). Website features that gave rise to social commerce: a historical analysis.Electronic commerce research and applications,12(4), 260-279. Dickinger, A., Stangl, B. (2013). Website performance and behavioral consequences: A formative measurement approach.Journal of Business Research,66(6), 771-777. Glickman, O. (2014).U.S. Patent No. 8,700,543. Washington, DC: U.S. Patent and Trademark Office. Hung, Y. H., Hu, P. C., Lee, W. T. (2013, August). Improving the design and adoption of travel websites: An user experience study on travel information recommender systems. In5th IASDR International Conference, Tokio, Japan. Ibrahim, N., Shiratuddin, M. F., Wong, K. (2013). Persuasion techniques for tourism website design. InThe International Conference on E-Technologies and Business on the Web (EBW2013)(pp. 175-180). The Society of Digital Information and Wireless Communication. Krcher, K. (2013).Reinventing the Package Holiday Business: New information and communication technologies. Springer-Verlag. Stouffer, S. A., Stouffer, M. D., Fink, J. C. (2013).U.S. Patent No. 8,447,751. Washington, DC: U.S. Patent and Trademark Office.